The Schweppes Australia Grocery team has been partnering with Superior Sales Force for 4 years. During this time, Jamie and the team have been committed to providing a high level of service and to adapting to the changing requirements of our business and our customers. They have also been quick to react to any challenges that we have faced during this time. I would gladly recommend the SSF team to any prospective client.

Carissa Ward, National Sales Manager - Grocery Operations

Schweppes Australia Pty Ltd

Coca-Cola Amatil and Superior have been working together on an exciting new brand launch in Australia since February 08.

Jamie and his team have gone out of their way to understand our business strategy, objectives and people needs and have put together a highly effective team of passionate sales professionals that have delivered strong results since commencing the project.

Mark Illingworth, National Sales Manager

GLACEAU vitaminwater

We have found Superior Sales Force extremely helpful, professional and a real team asset in building our distribution in the Route Market. Superior Sales Force offered not only advice; they worked with us to ensure the Sales Drive was an outstanding success and helped us to achieve our desired outcomes.

We will be utilizing the Superior Sales Force Team for future projects.

Nick Johnson, Channel Manager Impulse

Ferrero Australia

Superior Sales Force has been a great resource for SPC Ardmona for many years. Jamie’s team have always delivered quality service and gone beyond the call of duty. I have found Jamie’s approach to be extremely professional and his team always make sure that they understand every aspect of the project to ensure that they deliver the best result. I would strongly recommend Superior Sales Force to any company who is looking to activate market initiatives quickly and effectively.

Gilbert Cech

National Business Manager

Partnering with Superior Sales Force will ensure Patak's continues to be a highly visible brand within the grocery market. With a strong team and equally strong reporting capabilities, SSF will help us engage more stores than ever before and be able to respond to their needs accordingly.

Tim Miller, National Sales Manager

AB World Foods

Sanitarium and Superior Sales Force have forged a solid partnership of well in excess of 10 years. In that time, SSF have helped establish many brands for Sanitarium, and most importantly, have helped to take Up&Go to the position of #1 Liquid Breakfast brand in the P&C and other Impulse channels. SSF's professionalism and can do attitude has played a pivotal part in this relationship, and is something on which Sanitarium can rely and has greatly appreciated.


Peter Jaeger, National Channel Manager - Impulse & Convenience


SSF has demonstrated a high level of entrepreneurship, commitment and flexibility in delivering against the brief of the development of a standalone Grocery Merchandising team for two Australian ABF businesses, Twinings&Co and AB World Foods. The formation and success of this dedicated team would not have been economically viable without the flexibility, route planning and instore call management sophistication provided by SSF. In its first year, this service model outperformed expectations and KPIs, and has been pivotal in the successful launch of product innovation, seasonal event activation and the instore implementation of enhanced promotional programs and mechanics. The success of this Grocery merchandising service has resulted in both businesses not only renewing for a further term, but in the process, investing further to increase geographic coverage, providing now a national reach of 94% of all Grocery stores. Congratulations to Jamie and the SSF team on the development and success of this model.

Chris Smith, Sales Director - Australia & New Zealand